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Brochure

A Step in a
Healthy Direction

Mockup of the table of contents page for older adults to stay active

Apple

Pantone 7489 C
CMYK
: 32, 0, 53, 33
RGB: 116, 170, 80
HEX: #74aa50

Tangerine

Pantone 1565 C
CMYK: 0, 37, 58, 0
RGB: 255, 160, 106
HEX: #ffa06a

Iron

Pantone 427 C
CMYK: 2, 0, 0, 17
RGB: 208, 211, 212
HEX: #d0d3d4

Type Study of A Step in a Healthy Direction: Brother 1816 Medium
Type Study of A Step in a Healthy Direction: Seravek Regular

Project Statement

A Step in a Healthy Direction showcases the information and composition as a printed multi-page brochure, centering around a balanced diet and healthy lifestyle for older adults, offering energy, and supporting weight management while preventing conditions such as heart disease, type 2 diabetes, and certain types of cancer.

In this brochure, two sans serif fonts, Brother 1816 and Seravek, are designed to make the information accessible and encourage better eating habits among older individuals by offering nutritious meal plans, simple recipes, and valuable tips for staying hydrated.

The research from sources such as MyPlate, Medline Plus, and the National Council on Aging are organized with headlines, subheads, body text, captions, and imagery, using style sheets, a baseline grid, and column grids to guide the typography, along with the color palette of green, orange, and gray. The creation of active icons and elements that align with the brochure’s theme is influential in taking the initiative of planning and promoting healthy living.

Development

Sketches

Outline of cover, table of contents and intro pages

Front Cover, Table of Contents, and Intro Page

Layouts for budgeting and malnutrition content

Malnutrition and Budgeting

Sketches of finding a meal plan and chart for sample meal plans

Finding a plan and chart for sample meal plans

Outline of the activity planner and back cover

Activity Planner and Back Cover

Active Planner Icons

Primary logo of the Massillon Visionaries

First Version

Secondary Logo of the Massillon Visionaries

Second Version

Secondary Logo of the Massillon Visionaries

Third Version

Secondary Logo of the Massillon Visionaries

Final Version

Early Layouts

Former primary logo of the Massillon Visionaries

First Version of Healthy Meal Planning

Former primary logo of the Massillon Visionaries

First Version of Budgeting Options

Condensing the content of Healthy Meal Planning and Budgeting Options into one spread

Brochure

A Step in a Healthy Direction Brochure

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A Step in a
Healthy Direction

Brochure