— Project Statement

Double Shot Films

Double Shot Films marries the backgrounds in photography and video production to craft narratives that are as balanced, sweet, and bold as a shot of espresso. The small business is more than a nod to espresso; it’s a recognition of the special place that coffee holds in people’s lives, a place for meetings, making memories, and even the starting point for meeting a soulmate.

To align with the mission, the brand kit features various logos, with a primary logo showcasing a coffee cup complemented by a scripted wordmark. The color palette, inspired by shades of blue, brown, and white, reflects the unique approach to collaboration of a warm conversation shared over a cup of coffee. Alisha Regular and Avenir Next infuse elegance, focusing on the photographer’s primary expertise in capturing the magic of weddings.

Each logo is encapsulated within a distinctive hexagonal icon. This icon becomes a signature mark, finding its place on packaging and documents, extending the brand identity to the website and social media platforms. The Double Shot Films logo is more than a symbol; it promises storytelling and celebrating life’s extraordinary moments.