Branding | Digital Content Creation |
Flyer | Newsletter | Postcard
BWell
![Wellness Logo Deep Space Sparkle BWell with a deep blue leaf around script](https://sophiacatherine.org/wp-content/uploads/2024/04/WellnessLogoDeepSpaceSparkle.png)
Deep Space Sparkle
CMYK: 78, 56, 47, 28
RGB: 64, 88, 101
HEX: #405864
Umber
CMYK: 51, 56, 60, 27
RGB: 111, 93, 83
HEX: #6e5d53
Gold Crayola
CMYK: 13, 24, 60, 0
RGB: 222, 189, 123
HEX: #debd7c
Floral White
CMYK: 2, 2, 5, 0
RGB: 248, 245, 237
HEX: #f7f4ed
Banana Mania
CMYK: 1, 7, 37, 0
RGB: 253, 231, 173
HEX: #fee8ae
Dark Sky Blue
CMYK: 45, 12, 14, 0
RGB: 139, 189, 207
HEX: #8abdcf
Columbia Blue
CMYK: 12, 0, 0, 0
RGB: 218, 241, 253
HEX: #d9f3ff
Pale Silver
CMYK: 19, 21, 26, 0
RGB: 207, 193, 181
HEX: #cfc1b5
Lemon Meringue
CMYK: 1, 5, 26, 0
RGB: 253, 237, 195
HEX: #fdedc3
![Lato Light Type Study for BWell: Lato Light](https://sophiacatherine.org/wp-content/uploads/2024/04/BWell-LatoLight.png)
![Lato Regular Type Study for BWell: Lato Regular](https://sophiacatherine.org/wp-content/uploads/2024/04/BWell-LatoRegular.png)
![Lato Bold Type Study for BWell: Lato Bold](https://sophiacatherine.org/wp-content/uploads/2024/04/BWell-LatoBold.png)
Project Statement
BWell serves as the Employee Wellness Department at Baldwin Wallace University, dedicated to communicating with all faculty and staff within the community to promote well-being and inclusion. This role involves developing fliers, digital displays, presentations, weekly wellness emails, and overseeing the wellness program for faculty and staff well-being. The responsibilities include designing digital content and print media; assisting with the wellness website and event planning; developing and evaluating campus-wide wellness challenges; conducting satisfaction surveys and making recommendations; managing and organizing time for the planning, implementation, and evaluation of Employee Wellness programming.
Existing content, including the website, the new employee welcome presentation, and weekly wellness emails, are redeveloped to enhance functionality, generate more traffic and clicks, and share content innovatively, such as videos and digital displays. All content adheres to BWell’s brand kit, which features welcoming shades of yellows, browns, and blues, with the Lato typeface using Canva, Adobe Illustrator, and Adobe InDesign.
Development
Presentations
![Employee Wellness Introductory](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part1.png)
![Employee Wellness Welcome & About](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part2.png)
![Employee Wellness Opportunities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part3.png)
![Employee Wellness Opportunities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part4.png)
![Employee Wellness Amenities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part5.png)
![Employee Wellness Registration](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part6.png)
![Employee Wellness Closing Slide](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-_Part7.png)
Before: Baldwin Wallace New Employee Wellness Welcome Presentation
Newsletters
Week of Wellness August 2023
Week of Wellness September 2023
Week of Wellness October 2023
Branding
Presentations
![Employee Wellness Introductory](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_1.png)
![Employee Wellness Welcome & About](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_2.png)
![Employee Wellness Opportunities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_3.png)
![Employee Wellness Opportunities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_4.png)
![Employee Wellness Amenities](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_5.png)
![Employee Wellness Registration](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_6.png)
![Employee Wellness Closing Slide](https://sophiacatherine.org/wp-content/uploads/2024/06/Employee-Wellness-Introduction-Fall-2023_Page_7.png)
After: Baldwin Wallace New Employee Wellness Welcome Presentation
Newsletters
Week of Wellness February 2024
Brushes & Bubbles: A Sparkling Farewell Invitation
3 Ways to Manage Holiday Stress
Fliers
10K a Day Registration Flyer
30-Day Walking Marathon Challenge Certificate of Achievement
Employee Wellness Spring 2024 Semester Events
Walktober Registration Flyer
Walking Themes and Schedule
Walktober Recap Flyer
Postcards
Sow the Seeds of Wellness Postcard
Gratitude Holiday Postcard
Digital Displays
Weekly Wellness Tip for Sleep Recommendations
Video Creation
Four Things to Do Everyday for Your Mental Health