Logo
Double
Shot Films
![Double Shot Films Iconic Logo Blue mug of Cappuccino with latte art white heart](https://sophiacatherine.org/wp-content/uploads/2024/01/Iconic-Color.png)
Espresso Navy
CMYK: 98, 74, 34, 20
RGB: 13, 70, 108
HEX: #0d466c
Shutter Gray
CMYK: 31, 19, 18, 0
RGB: 177, 189, 196
HEX: #b1bdc4
Hazelnut Bean
CMYK: 37, 57, 80, 23
RGB: 138, 99, 62
HEX: #8a633e
Cappuccino Cloud
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #ffffff
Aperture Blue
CMYK: 93, 66, 20, 4
RGB: 25, 92, 144
HEX: #195c90
![Alisha Regular Type Study for the Double Shot Films logo: Alisha Regular](https://sophiacatherine.org/wp-content/uploads/2024/01/DoubleShot-Alisha-Regular.png)
![Avenir Next Regular Type Study for the Double Shot Films logo: Avenir Next Regular](https://sophiacatherine.org/wp-content/uploads/2024/01/DoubleShot-Avenir.png)
Project Statement
Double Shot Films marries the backgrounds in photography and video production to craft narratives that are as balanced, sweet, and bold as a shot of espresso. The small business is more than a nod to espresso; it’s a recognition of the special place that coffee holds in people’s lives, a place for meetings, making memories, and even the starting point for meeting a soulmate.
To align with the mission, the brand kit features various logos, with a primary logo showcasing a coffee cup complemented by a scripted wordmark. The color palette, inspired by shades of blue, brown, and white, reflects the unique approach to collaboration of a warm conversation shared over a cup of coffee. Alisha Regular and Avenir Next infuse elegance, focusing on the photographer’s primary expertise in capturing the magic of weddings.
Each logo is encapsulated within a distinctive hexagonal icon. This icon becomes a signature mark, finding its place on packaging and documents, extending the brand identity to the website and social media platforms. The Double Shot Films logo is more than a symbol; it promises storytelling and celebrating life’s extraordinary moments.
Development
Early Concepts
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-2.png)
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-1.png)
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-3.png)
![Double Shot Films Early 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-1.png)
![Double Shot Films Early 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-3.png)
![Double Shot Films Early 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Early-2.png)
Logo Iterations
![Double Shot Films Gray 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-1.png)
![Double Shot Films Gray 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-2.png)
![Double Shot Films Gray 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-3.png)
![Double Shot Films Gray 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-4.png)
![Double Shot Films Brown 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-5.png)
![Double Shot Films Brown 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-6.png)
![Double Shot Films Brown 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-7.png)
![Double Shot Films Brown 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-8.png)
![Double Shot Films Blue 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-9.png)
![Double Shot Films Blue 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-10.png)
![Double Shot Films Blue 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-11.png)
![Double Shot Films Blue 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-12.png)
![Double Shot Films Gray 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-1.png)
![Double Shot Films Gray 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-2.png)
![Double Shot Films Gray 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-3.png)
![Double Shot Films Gray 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-4.png)
![Double Shot Films Brown 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-5.png)
![Double Shot Films Brown 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-6.png)
![Double Shot Films Brown 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-7.png)
![Double Shot Films Brown 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-8.png)
![Double Shot Films Blue 1](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-9.png)
![Double Shot Films Blue 2](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-10.png)
![Double Shot Films Blue 3](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-11.png)
![Double Shot Films Blue 4](https://sophiacatherine.org/wp-content/uploads/2024/01/DSF-Iteration-12.png)
Official Logos
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/LockupFull-Color.png)
Full Lockup Color
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/Iconic-Color.png)
Symbolic Color
![Brand Name](https://sophiacatherine.org/wp-content/uploads/2024/01/Wordmark-Color.png)
Wordmark Color
Branding
![Double Shot Films Mockup Wedding table with a sign of the Double Shot Films logo](https://sophiacatherine.org/wp-content/uploads/2024/01/DSFLogoMockup.png)
Double Shot Films Logo