Branding | Logo
Eclipse
![Eclipse Moon Eclipse Senior Portfolio Show Iconic Logo of the Moon](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Moon.png)
Golden Aura
CMYK: 8, 24, 44, 0
RGB: 233, 194, 150
HEX: #e9c296
Solar Ember
CMYK: 0, 40, 49, 0
RGB: 251, 169, 128
HEX: #fba980
Celestial Black
CMYK: 67, 77, 56, 67
RGB: 48, 30, 42
HEX: #301e2a
Rustic Astral Glow
CMYK: 32, 73, 66, 21
RGB: 147, 80, 73
HEX: #935049
Crimson Nebula
CMYK: 46, 76, 56, 38
RGB: 105, 60, 69
HEX: #693c45
Crater Brown
CMYK: 53, 80, 58, 62
RGB: 68, 33 44
HEX: #44212c
![Vista Sans OTCE Light Type Study for The Eclipse Senior Portfolio Show Logo: Vista Sans OTCE Light](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Vista-Sans-OTCE-Light.png)
Project Statement
Eclipse, Baldwin Wallace University’s Digital Media Design Senior Portfolio Exhibition, showcases the creative process of graphic design majors through various mediums such as print and web design, logos, brochures, packaging designs, websites, and applications.
The show’s primary objective is to design a theme that resonates with the range of student works. The selected theme of the exhibition, Eclipse, features a logotype of the word “Eclipse,” with a unique twist of the letter “c,” which is transformed into a crescent moon adorned with stars. Drawing inspiration from the upcoming total solar eclipse in April 2024, the color palette incorporates lighter tones of gold and orange to evoke the brilliance of sunlight, while darker reds, browns, and blacks emphasize the celestial theme. Vista Sans OTCE ties the elements with the moon highlighted within the logotype.
The logo will be utilized across various platforms to brand the show, including digital displays, websites, email campaigns, stickers, banners, and other promotional materials. This design draws to the show’s name and symbolizes creativity, uniqueness, and the individuality of each senior’s brand identity.
Development
Sketches
![Eclipse Thumbnail Sketches Sketches of an eclipse moon and stars for the logo](https://sophiacatherine.org/wp-content/uploads/2024/01/EclipseSketches.png)
Thumbnail sketches of the stars and moon for a logotype
Logo Iterations
![Eclipse Logo Iteration 1](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Iteration-1.png)
![Eclipse Logo Iteration 2](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Iteration-2.png)
![Eclipse Logo Iteration 3](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Iteration-3.png)
![Eclipse Logo Iteration 4](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Iteration-4.png)
Eclipse Logotypes
![Eclipse-Glow-Rev-8 Eclipse Senior Portfolio Show Glowing Logotype](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Glow-Rev-8.png)
Eclipse Logotype Glow
![Eclipse Full Lockup Black Eclipse Senior Portfolio Show Black Logotype](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Black.png)
Eclipse Logotype Black
![Eclipse Full Lockup White Eclipse Senior Portfolio Show White Logotype](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-White.png)
Eclipse Logotype Inverse
Eclipse Moons
![Eclipse Moon Glow Eclipse Senior Portfolio Show Glowing Iconic Logo of the Moon](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Moon-Glow.png)
Eclipse Symbolic Glow
![Eclipse Moon Black Eclipse Senior Portfolio Show Black Iconic Logo of the Moon](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Moon-Black.png)
Eclipse Symbolic Black
![Eclipse Moon White Eclipse Senior Portfolio Show White Iconic Logo of the Moon](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Moon-White.png)
Eclipse Symbolic Inverse
Branding
![Eclipse Exhibition Digital Display Digital display of the Eclipse Senior Portfolio Exhibition,](https://sophiacatherine.org/wp-content/uploads/2024/01/EclipseExhibition.png)
Eclipse Digital Display
![Eclipse Moon White](https://sophiacatherine.org/wp-content/uploads/2024/01/Eclipse-Moon-White.png)
View Eclipse Senior Portfolio Exhibition
![](https://sophiacatherine.org/wp-content/uploads/2024/01/Fawick_BW_logo_black2.png)
2024 Graphic Design Senior Portfolio Exhibition
2024 Eclipse Graphic Design
Senior Portfolio Exhibition Website
Eclipse Instagram Post