Branding | Logo Adaptation |
Newsletter | Social Media | Website
Entrepreneurship
Education Consortium
![EEC Symbol Symbolic logo of Higher Ed Horizon and Consortium Cyan diamonds](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC_Symbol.png)
Innovation Indigo
RGB: 32, 28, 84
HEX: #201c54
Consortium Cyan
RGB: 46, 169, 225
HEX: #2ea9e1
Higher Ed Horizon
RGB: 41, 59, 144
HEX: #293b90
Entrepreneurial Ebony
RGB: 35, 31, 32
HEX: #231f20
Resourceful Yellow
RGB: 241, 190, 85
HEX: #f1be55
Startup Slate
RGB: 89, 90, 92
HEX: #595a5c
Venture Velvet
RGB: 192, 90, 91
HEX: #c05a5b
![Roboto Slab Bold Type Study for EEC Ohio: Roboto Slab Bold](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-RobotoSlabBold.png)
![Roboto Regular Type Study for EEC Ohio: Roboto Regular](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-RobotoRegular.png)
![Roboto Light Type Study for EEC Ohio: Roboto Light](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-RobotoLight.png)
Project Statement
EEC Ohio is a network of thirteen higher education institutions in Northeast Ohio, united in a mission to empower student entrepreneurs, drive innovation, and foster a dynamic entrepreneurial ecosystem. My journey at EEC Ohio began with a focus on social media management, where I curated content to adhere to brand guidelines and captivating design. This involved overseeing content interactions, link clicks, and visitor engagement across Facebook, Instagram, LinkedIn, and X, utilizing Canva for social posts and a Google Sheet as a content calendar for scheduling posts, captions, hashtags, and links, with scheduling managed through Meta Business Suite and other platforms.
Simultaneously, I lead EEC Ohio’s website redesign on Weebly, condensing content for enhanced accessibility and increasing website traffic. Collaborating with a talented team, we leveraged innovative approaches to provide aspiring student entrepreneurs valuable resources and insights.
Creating a monthly newsletter became a cornerstone of our digital strategy, where I curated compelling snippets, integrated visuals, and managed distribution via HubSpot. This effort resulted in higher open rates, click-through rates, and overall engagement metrics, showcasing the effectiveness of our content delivery and audience engagement strategies.
My role extended to overseeing blog posts and social media updates, ensuring alignment with the mission to empower student entrepreneurs and promote entrepreneurial education. Collaborating closely with team members and leadership, we spotlighted inspiring stories from EEC Ohio’s Dream It, Do It series, showcasing the journeys and achievements of student entrepreneurs.
EEC Ohio has achieved remarkable milestones in promoting entrepreneurship education and fostering a dynamic entrepreneurial ecosystem in Northeast Ohio through strategic planning, collaborative teamwork, and a focus on delivering value to the audience.
Development
Logo Adaptation
![EEC Ohio Logo Vertical Full Lockup of EEC logo with Ohio underneath](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-Ohio-Logo-Vertical.png)
EEC Ohio Vertical Stack Logo
![EEC Ohio Logo Horizontal Full Lockup of EEC logo with Ohio](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-Ohio-Logo-Horizontal.png)
EEC Ohio Horizontal Stack Logo
EEC Ohio Site Map
![EEC Site Map A look at the new site map for EEC Ohio's Weebly website](https://sophiacatherine.org/wp-content/uploads/2024/05/EECSiteMap.png)
New Sitemap for EEC Ohio utilizing Wireframe.cc
Previous Website
Former EEC Ohio Website Walkthrough
Branding & Website
Monthly Newsletter
![EEC Newsletter April 2023 EEC Newsletter April 2023](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-Newsletter-April-2023.png)
Before: EEC Newsletter April 2023
![EEC Newsletter April 2024 EEC Newsletter April 2024](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-Newsletter-April-2024.png)
After: EEC Newsletter April 2024
Slide Deck
![EEC Slide Deck Introductory](https://sophiacatherine.org/wp-content/uploads/2024/05/1.png)
![EEC Slide Deck Agenda](https://sophiacatherine.org/wp-content/uploads/2024/05/2.png)
![EEC Slide Deck Newsletter](https://sophiacatherine.org/wp-content/uploads/2024/05/4.png)
![EEC Slide Deck Deadlines](https://sophiacatherine.org/wp-content/uploads/2024/05/5.png)
![EEC Slide Deck ZIP Files](https://sophiacatherine.org/wp-content/uploads/2024/05/6.png)
![EEC Slide Deck Sitemap](https://sophiacatherine.org/wp-content/uploads/2024/05/7.png)
![EEC Slide Deck Website Weekly Breakdown](https://sophiacatherine.org/wp-content/uploads/2024/05/9.png)
![EEC Slide Deck Website Highest Activity](https://sophiacatherine.org/wp-content/uploads/2024/05/10.png)
![EEC Slide Deck Website 30 Day Outlook](https://sophiacatherine.org/wp-content/uploads/2024/05/11.png)
![EEC Slide Deck Website 30 Day Outlook](https://sophiacatherine.org/wp-content/uploads/2024/05/12.png)
![EEC Slide Deck Website Goals](https://sophiacatherine.org/wp-content/uploads/2024/05/13.png)
![EEC Slide Deck Social Media](https://sophiacatherine.org/wp-content/uploads/2024/05/15.png)
![EEC Slide Deck Membership Posts](https://sophiacatherine.org/wp-content/uploads/2024/05/16.png)
![EEC Slide Deck TikTok](https://sophiacatherine.org/wp-content/uploads/2024/05/17.png)
![EEC Slide Deck TikTok](https://sophiacatherine.org/wp-content/uploads/2024/05/18.png)
![Questions Slide](https://sophiacatherine.org/wp-content/uploads/2024/05/19.png)
Spring 2024 Slide Deck Agenda
Social Media
Member Institution Spotlight of the Week
Join us in helping Northeast Ohio college students launch their ventures!
— Entrepreneurship Education Consortium Ohio (@EecOhio) September 8, 2023
For every dollar you donate through our EEC GoFundMe campaign, we receive $2 from generous supporters. Your contribution empowers students to build, scale, learn, and network! https://t.co/zBdUQzXrKy pic.twitter.com/Bbh8qxxtOS
EEC GoFundMe Campaign
Website
![EEC About](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-About.jpg)
![EEC ideaLabs](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-IdeaLabs.png)
![EEC Member Institutions](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-Members.jpg)
![EEC Tech Side Hustle](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-TechSide.jpg)
![EEC ideaLabs 2024](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-IdeaLabs2024.png)
![EEC Tech Internship Program](https://sophiacatherine.org/wp-content/uploads/2024/05/EEC-TechInternship.png)
Home Page Hero Slider
EEC Ohio’s Redesigned Website