Brochure
A Step in a
Healthy Direction
![Table of Contents Mockup of the table of contents page for older adults to stay active](https://sophiacatherine.org/wp-content/uploads/2023/11/ASHDBrochureTOCMockup.png)
Apple
Pantone 7489 C
CMYK: 32, 0, 53, 33
RGB: 116, 170, 80
HEX: #74aa50
Tangerine
Pantone 1565 C
CMYK: 0, 37, 58, 0
RGB: 255, 160, 106
HEX: #ffa06a
Iron
Pantone 427 C
CMYK: 2, 0, 0, 17
RGB: 208, 211, 212
HEX: #d0d3d4
![Brother 1816 Medium Type Study of A Step in a Healthy Direction: Brother 1816 Medium](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHD-Brother-1816.png)
![Seravek Regular Type Study of A Step in a Healthy Direction: Seravek Regular](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHD-Seravek.png)
Project Statement
A Step in a Healthy Direction showcases the information and composition as a printed multi-page brochure, centering around a balanced diet and healthy lifestyle for older adults, offering energy, and supporting weight management while preventing conditions such as heart disease, type 2 diabetes, and certain types of cancer.
In this brochure, two sans serif fonts, Brother 1816 and Seravek, are designed to make the information accessible and encourage better eating habits among older individuals by offering nutritious meal plans, simple recipes, and valuable tips for staying hydrated.
The research from sources such as MyPlate, Medline Plus, and the National Council on Aging are organized with headlines, subheads, body text, captions, and imagery, using style sheets, a baseline grid, and column grids to guide the typography, along with the color palette of green, orange, and gray. The creation of active icons and elements that align with the brochure’s theme is influential in taking the initiative of planning and promoting healthy living.
Development
Sketches
![A Step in a Healthy Direction Thumbnails Outline of cover, table of contents and intro pages](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDThumbs1.png)
Front Cover, Table of Contents, and Intro Page
![A Step in a Healthy Direction Thumbnails Layouts for budgeting and malnutrition content](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDThumbs2.png)
Malnutrition and Budgeting
![A Step in a Healthy Direction Thumbnails Sketches of finding a meal plan and chart for sample meal plans](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDThumbs3.png)
Finding a plan and chart for sample meal plans
![A Step in a Healthy Direction Thumbnails Outline of the activity planner and back cover](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDThumbs4.png)
Activity Planner and Back Cover
Active Planner Icons
![ASHD-Icon-Develop1 Primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHD-Icon-Develop1.png)
First Version
![ASHD-Icon-Develop2 Secondary Logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHD-Icon-Develop2.png)
Second Version
![ASHD-Icon-Develop4 Secondary Logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHD-Icon-Develop4.png)
Third Version
![Artboard 84 Secondary Logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/Artboard-84.png)
Final Version
Early Layouts
![ASHDBrochure3-5 Former primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDBrochure3-5.png)
First Version of Healthy Meal Planning
![ASHDBrochure3-6 Former primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDBrochure3-6.png)
First Version of Budgeting Options
![ASHDBrochure4-7](https://sophiacatherine.org/wp-content/uploads/2023/12/ASHDBrochure4-7.png)
Condensing the content of Healthy Meal Planning and Budgeting Options into one spread
Brochure
A Step in a Healthy Direction Brochure