— Project Statement

Lone Wolf Survival

Lone Wolf Survival is an outdoor adventure small business in Logan, Ohio, catering to local or traveling thrill-seekers. Presented as a z-fold brochure, the design showcases the company’s mission, highlighting the origin, staff members, package descriptions, and pricing for adventure enthusiasts.

The body copy explains the vision of Lone Wolf Survival that progressed to creating a logo to mirror the spirit of outdoor adventure. To break up the content within the brochure, intricate design elements and the dieline cut focus on the various packages and the skills each adventurer can acquire.

With diverse essentials, including bungee cords, a first aid kit, and thermal gloves, each with the creation of dielines using Adobe Illustrator, transitioning into Adobe InDesign, initiate the branding process forging a connection with adventurers. Notably, the packaging for bungee cords establishes brand recognition by linking to an adventure offered by Lone Wolf Survival. The first aid kit and thermal gloves are not tied to a particular adventure; however, the mission is to encourage individuals to interact with the company via social media, store location, or email.

To maintain simplicity, the sans serif fonts, MultiDisplay and Bilo, with a deep blue and gentle orange intertwining with nature-inspired imagery, encourage adventurers to embrace the outdoors that Lone Wolf Survival offers.