Brochure | Logo | Packaging
Lone Wolf
Survival
![Lone Wolf Survival Primary Logo Silhouette of wolf in a compass with Lone Wolf Survival written underneath](https://sophiacatherine.org/wp-content/uploads/2023/11/LWSLockup-PMSColor.png)
Southern Evening
Pantone 7699 C
CMYK: 84, 54, 35, 12
RGB: 52, 101, 127
HEX: #34657f
Melon
Pantone 148 C
CMYK: 0, 22, 39, 5
RGB: 240, 194, 151
HEX: #f0c297
Spring Rain
Pantone 344 C
CMYK: 33, 10, 29, 0
RGB: 173, 200, 185
HEX: #adc8b8
![Bilo Light Type Study of Lone Wolf Survival: Bilo Light](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Bilo-Light.png)
![Bilo Bold Type Study of Lone Wolf Survival: Bilo Bold](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Bilo-Bold.png)
![MultiDisplay ExtraBold Type Study of Lone Wolf Survival: MultiDisplay ExtraBold](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-MultiDisplay.png)
Project Statement
Lone Wolf Survival is an outdoor adventure small business in Logan, Ohio, catering to local or traveling thrill-seekers. Presented as a z-fold brochure, the design showcases the company’s mission, highlighting the origin, staff members, package descriptions, and pricing for adventure enthusiasts.
The body copy explains the vision of Lone Wolf Survival that progressed to creating a logo to mirror the spirit of outdoor adventure. To break up the content within the brochure, intricate design elements and the dieline cut focus on the various packages and the skills each adventurer can acquire.
With diverse essentials, including bungee cords, a first aid kit, and thermal gloves, each with the creation of dielines using Adobe Illustrator, transitioning into Adobe InDesign, initiate the branding process forging a connection with adventurers. Notably, the packaging for bungee cords establishes brand recognition by linking to an adventure offered by Lone Wolf Survival. The first aid kit and thermal gloves are not tied to a particular adventure; however, the mission is to encourage individuals to interact with the company via social media, store location, or email.
To maintain simplicity, the sans serif fonts, MultiDisplay and Bilo, with a deep blue and gentle orange intertwining with nature-inspired imagery, encourage adventurers to embrace the outdoors that Lone Wolf Survival offers.
Development
Sketches
![Lone Wolf Survival Thumbnails Logo thumbnails for Lone Wolf Survival of wolves and compasses](https://sophiacatherine.org/wp-content/uploads/2023/11/LWSLogoThumbsRev.png)
Logo sketches for Lone Wolf Survival
Logo Iterations
![Lone Wolf Survival Logo Iteration Half compass as the sun, with a wolf howling near a tree](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Iteration-1.png)
![Lone Wolf Survival Logo Iteration Full compass as the sun, with a wolf howling near a tree](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Iteration-2.png)
![Lone Wolf Survival Logo Iteration Compass of a wolf head howling inside](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Iteration-3.png)
Official Logos
![Lone Wolf Survival Primary Logo Silhouette of wolf in a compass with Lone Wolf Survival written underneath](https://sophiacatherine.org/wp-content/uploads/2023/11/LWSLockup-PMSColor.png)
Lone Wolf Survival Primary Logo
![Lone Wolf Survival Secondary Logo Secondary Logo in Southern Evening (blue)](https://sophiacatherine.org/wp-content/uploads/2023/12/LWSLockup-Secondary-PMSColor.png)
Lone Wolf Survival Secondary Logo
![Lone Wolf Survival Wordmark Compass of a wolf howling in the Southern Evening (blue)](https://sophiacatherine.org/wp-content/uploads/2023/12/LWS-Symbolic-PMSColor.png)
Lone Wolf Survival Symbolic Logo
Icons
![Bandage](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_Bandaid.png)
Bandage
![Cleansing Wipe](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_Cleansing.png)
Cleansing Wipe
![First Aid](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_FirstAid.png)
First Aid
![Gauze](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_Gauze.png)
Gauze
![Cleansing Wipe](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_Laundry.png)
40-Minute Laundry Cycle
![Warning](https://sophiacatherine.org/wp-content/uploads/2024/03/LWS_Warning.png)
Warning
Brochure & Packaging
Brochure
![Lone Wolf Survival Brochure Mockup of Lone Wolf Survival brochure featuring the company's packages](https://sophiacatherine.org/wp-content/uploads/2023/12/LWSBrochureMockup.png)
![Lone Wolf Survival Packages Flat Design of Lone Wolf Survival brochure featuring the company's packages](https://sophiacatherine.org/wp-content/uploads/2023/11/LWSBrochurePackages.png)
Flat Design: Lone Wolf Survival Brochure (Front)
![Lone Wolf Survival Brochure Flat Design of Lone Wolf Survival brochure highlighting the staff, offerings, and origin of the company.](https://sophiacatherine.org/wp-content/uploads/2023/11/LWSBrochureAbout.png)
Flat Design: Lone Wolf Survival Brochure (Back)
Packaging
![Lone Wolf Survival Lifestyle Lifestyle photo with gloves, first aid kit, and bungee cords](https://sophiacatherine.org/wp-content/uploads/2024/03/LifestyleLWS.png)
Lone Wolf Survival Lifestyle Photo
Bungee Cords
![Bungee Cords 6-pack bungee cords with Lone Wolf Survival packaging](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSBungees.png)
Lone Wolf Survival Bungee Cords
![Bungee Cords Front Front cover of bungee cords packaging design](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortBungee-e1709690236429.png)
Flat Design of Bungee Cords Packaging (Front)
![Bungee Cords Back Back cover of bungee cords packaging design](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortBungee-1-e1709690284622.png)
Flat Design of Bungee Cords Packaging (Back)
First Aid Kit
![Lone Wolf Survival First Aid Kit 12-pack of essentials for the first aid kit](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSFirstAid-e1709690945189.png)
Lone Wolf Survival First Aid Kit
![Front Cover First Aid Kit Design of first aid kit front cover with dielines](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortFirstAid.png)
Flat Design of First Aid Kit (Front)
![Inside Cover First Aid Kit Design of first aid kit inside cover with dielines](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortFirstAidInside.png)
Flat Design of First Aid Kit (Inside)
![Back Cover First Aid Kit Design of first aid kit back cover with dielines](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortBackCover.png)
Flat Design of First Aid Kit (Back)
Thermal Gloves
![Lone Wolf Survival Thermal Gloves Pair of thermal gloves with Lone Wolf Survival tag](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSGloves.png)
Lone Wolf Survival Thermal Gloves
![Front Cover Gloves Tag Design of thermal gloves tag front cover with dielines](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortGlovesTag.png)
Flat Design of Thermal Gloves Tag (Front)
![Back Cover Gloves Tag Design of thermal gloves tag back cover with dielines](https://sophiacatherine.org/wp-content/uploads/2024/03/LWSPortGlovesTag2.png)
Flat Design of Thermal Gloves Tag (Back)