Branding | Logo
Massillon Visionaries
![Massillon Visionaries Primary Logo Primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_FullLockup_Color.png)
Nocturnal
Pantone: 276
CMYK: 80, 80, 48, 53
RGB: 45, 39, 61
HEX: #2d273d
Twilight
Pantone: 641
CMYK: 86, 42, 18, 1
RGB: 9, 125, 169
HEX: #097da9
Luna
Pantone: 151
CMYK: 0, 59, 100, 0
RGB: 255, 132, 0
HEX: #ff8400
![Paralucent Heavy Type Study of the Massillon Visionaries: Paralucent Heavy](https://sophiacatherine.org/wp-content/uploads/2023/12/Visionaries-Paralucent.png)
![Unit Slab Pro Bold Type Study of the Massillon Visionaries: Unit Slab Pro Bold](https://sophiacatherine.org/wp-content/uploads/2023/12/Visionaries-UnitSlab.png)
Project Statement
The Massillon Visionaries is a soccer club from Massillon, OH, devoted to nurturing a sense of community, sportsmanship, and leadership among young athletes. The club’s emblem, an owl with wings protecting its name, embodies belonging and strength — characteristics at the core of the club’s formation. This logo extends into the brand identity system and brand guidelines.
The owl signifies wisdom and echoes the unity and commitment the Visionaries foster. The wings clasping the typography symbolize the connection that brought the club to life. A secondary logo offers visual flexibility, ensuring the Visionaries’ image remains consistent and distinctive.
Likewise, a wordmark version of the logo caters to instances when the brand’s essence must be preserved. The two typefaces are integral to the Visionaries’ brand identity. Paralucent, a sans-serif font, signifies unity and sportsmanship; Unit Slab Pro, a bold serif typeface, encapsulates the competitive spirit of the club. The brand’s color palette mirrors the evening charisma of the owl. Nocturnal, a deep blue, captures the nighttime sky, while Twilight, a serene light blue, imparts a sense of tranquility. The vibrant orange shade, Luna, represents the radiant energy of moonlight, symbolizing enduring spirit and energy.
Development
Sketches
![Massillon Visionaries Logo Sketches Initial sketches for Massillon Visionaries logo](https://sophiacatherine.org/wp-content/uploads/2023/11/VisionariesSketches-1.png)
Logo sketches for the Massillon Washington Visionaries
Logo Iterations
![Former Massillon Visionaries Primary Logo Former primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_Lockup_Color.jpg)
Primary Logo Development
![Former Massillon Visionaries Secondary Logo Former Secondary Logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_Secondary_Color.jpg)
Secondary Logo Development
![Former Massillon Visionaries Wordmark Former Wordmark of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_WordMark_Color.jpg)
Wordmark Development
Official Logos
![Massillon Visionaries Primary Logo Primary logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_FullLockup_Color.png)
Massillon Visionaries Primary Logo
![Massillon Visionaries Secondary Logo Secondary Logo of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_Secondary_Color.png)
Massillon Visionaries Secondary Logo
![Former Massillon Visionaries Wordmark Wordmark of the Massillon Visionaries](https://sophiacatherine.org/wp-content/uploads/2023/11/MV_WordMark_Color.png)
Massillon Visionaries Wordmark
Brand identity
Massillon Visionaries Brand Identity Guidelines
![Massillon Visionaries Letterhead Wordmark located on the top left, contact information on the upper right, and secondary logo at the bottom of the letterhead](https://sophiacatherine.org/wp-content/uploads/2023/11/MVPortfolioLetterhead.png)
Massillon Visionaries Letterhead
![Massillon Visionaries Envelope #10 Envelope with primary logo and address.](https://sophiacatherine.org/wp-content/uploads/2023/11/MVPortfolioEnvelope.png)
Massillon Visionaries Envelope #10
![Massillon Visionaries Business Card (Front) Front of business card featuring the primary logo](https://sophiacatherine.org/wp-content/uploads/2023/11/MVPortfolioBusinessCard.png)
Massillon Visionaries Business Card (Front)
![Massillon Visionaries Business Card (Back) Back of business card featuring the wing of primary logo with contact information](https://sophiacatherine.org/wp-content/uploads/2023/11/MVPortfolioBusinessCard2.png)
Massillon Visionaries Business Card (Back)
![Massillon Visionaries Home Jerseu Orange jersey with secondary logo on right chest accented with blue feather across the front of the jersey.](https://sophiacatherine.org/wp-content/uploads/2023/11/MVHomeJersey-1.png)
Massillon Visionaries: Home Jersey
![MVAwayJersey](https://sophiacatherine.org/wp-content/uploads/2023/11/MVAwayJersey.png)
Massillon Visionaries: Away Jersey